Utile named Innovation Partner of the Year 2018 by Lowes US

MAAX wins Lowes US 2018 Innovation Vendor Partner of the Year for Utile by MAAX

Lachine, Quebec, Canada October 15th 2018—MAAX Bath Inc. (www.maax.com), a North American leader in the bathware industry, is pleased to announce that it was named the 2018 Innovation Vendor Partner of the Year, by Lowes US, for its Utile by MAAX product.

Utile by MAAX was rolled out across Lowes US this past year, and has been huge success with customers. Due to its realistic tile and grout design, as well as ease of installation, Utile shower wall panels were an instant success with the consumer market.

“It took years and serious investment to develop Utile by MAAX, but the effort paid off. Our proprietary manufacturing process produces designs and a realistic texture to the tiles that is unparalleled in the industry, and our team is honored and proud of this recognition and all the achievements of Utile.” Said André Deland, Vice President of New Product Development and Marketing at MAAX.

Utile by MAAX is available across Canada and continues to rollout in stores in the United States.


Utile: The Evolution of Tile 
Utile is a shower wall solution that combines sophisticated style with easy installation. The panels have an ingenious polymer surface with an appearance and texture that look like natural stone and ceramic tile. Utile’s durable, elegant look is the perfect way to revitalize any bathroom decor and requires little maintenance.

The Utile system is faster to install than ceramic tiles thanks to a mistake-proof “Ulok” system, making it easier to perfectly align the walls—just slip them together and lock them into place.
With direct-to-stud installation, Utile is also grout-free, eliminating messy grout installation, maintenance and periodic repair, and reducing the risk of leaks. Covered by a 10-year warranty, Utile includes a vast range of patterns in the following series: Metro, Origin, Stone, Organik, Factory, Marble, Wallpaper, Smooth, and Erosion.
For more on Utile visit: https://maax.com/products/innovations/utile-shower-wall-panels 

About Lowe’s 
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2015 sales of $59.1 billion, Lowe’s and its related businesses operate or service more than 2,355 home improvement and hardware stores and employ over 285,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com

About MAAX 
MAAX Bath Inc. is a North American industry leader in the manufacture of pioneering and award-winning bathroom products, such as bathtubs, showers, and shower doors. MAAX wants its customers to “enjoy the experience” by offering stylish and innovative quality products coupled with world‐class customer service practices that make doing business easy and efficient for all. MAAX products are available at specialty stores, plumbing wholesalers, and renovation centres.

Founded almost 50 years ago in Quebec, MAAX Bath Inc. employs over 1,200 people and currently operates eight manufacturing plants and three customer service centres in North America, as well as a vast network of distributors and showrooms across Canada and the United States. MAAX’s focus on providing clients the ultimate experience in bathware products drives its R&D team to design and engineer innovative new products.

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