Who we Are
Ludwig, Smith & Walker, Inc. is a Manufacturers’ Representative Agency serving all of North and South Carolina. Founded in 1979 by Bruce Ballantyne and partners, LSW has earned a reputation as one of the top agencies in the Carolinas. Our association with high quality manufacturers, combined with deep sales penetration, enables us to offer excellent sales and service to wholesalers, contractors, architects engineers, and builders throughout North and South Carolina. Our office is centrally located in Charlotte, North Carolina and staffed with four inside sales people
The Mission of LSW
“To maintain our dedication to making our manufacturers and customers stronger and more
profitable.”
Goals of LSW
• Acquire and maintain high quality product lines that compliment each other and require aggressive representation.
• Assist our manufacturers in obtaining substantial sales volume increases each year.
• Make sales calls on all major distributors every four weeks. Analyze each distributor’s business and make recommendations for increasing market penetration.
• Suggest cost-conscious “value selling” to benefit both the manufacturer and the manufacturer’s customer.
• Assign salespeople to specific accounts-not by territory-providing maximum coverage.
• See all personnel-from the president to the counter personnel. Visit branch and satellite operations. Hold counter days and evening meetings to offer the necessary training for wholesale salespeople, plumbing contractors and company personnel.
• Stay abreast of industry trends and changes. Attend national, regional and local meetings of trade shows sponsored by ASA, SWA, NCAPHCC, PHCC, MCASC, AIMR and ASPE
• Maintain a commitment to “sell with samples – always.”
• Dedicated salespeople making engineer, architect, builder and contractor calls for “pull-through” sales.
The Mission of LSW
“To maintain our dedication to making our manufacturers and customers stronger and more
profitable.”
Goals of LSW
• Acquire and maintain high quality product lines that compliment each other and require aggressive representation.
• Assist our manufacturers in obtaining substantial sales volume increases each year.
• Make sales calls on all major distributors every four weeks. Analyze each distributor’s business and make recommendations for increasing market penetration.
• Suggest cost-conscious “value selling” to benefit both the manufacturer and the manufacturer’s customer.
• Assign salespeople to specific accounts-not by territory-providing maximum coverage.
• See all personnel-from the president to the counter personnel. Visit branch and satellite operations. Hold counter days and evening meetings to offer the necessary training for wholesale salespeople, plumbing contractors and company personnel.
• Stay abreast of industry trends and changes. Attend national, regional and local meetings of trade shows sponsored by ASA, SWA, NCAPHCC, PHCC, MCASC, AIMR and ASPE
• Maintain a commitment to “sell with samples – always.”
• Dedicated salespeople making engineer, architect, builder and contractor calls for “pull-through” sales.
Ludwig Smith and Walker are Proud Members of these Associations
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